Analyzing a website is not only measuring website trafficking, it can also be used for business research and improvement. Web analytics applications can also help companies measure the results of traditional print advertising campaigns versus the Online advertising campaigns. Most of the analytics tools are used to estimate the traffic to the website especially to measure the terrific once a new advertising campaign has been launched on the net.
Web analytics provides data on the number of visitors, page views and other factors to gauge the popularity of the website. The most popular online tool is Google Analytics and having enough knowledge to use all the features of this powerful tool is not easy to achieve.
Using Google Analytics with Six Sigma, which is a new business management strategy, can dramatically influence any business. This method has five phases which are collectively called DMAIC. In this method first the problems with your website are Defined and understood in depth; secondly, in the Measurement phase, the key aspects of the current process are studied and the necessary data are collected. The collected data will be Analyzed and investigated to verify the cause and effects of your business problems. After analysis, the Improvement phase begins. To optimize the current process based on data analysis techniques such as error proofing, Design of Experience, and Poka yoke are used. The final step consists of controlling the processes to ensure that any deviation from the target is not due to error.