PayPerClick

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The most popular method of online advertising is Pay per Click (PPC). In this method advertisers pay only when their ad is clicked on. Advertisers usually bid on the relevant keywords in their target market. This method was introduced by Yahoo in 1998 for the first time. Although many search engines provide PPC services, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter (Bing) are the three largest network operators. Among these companies, Google AdWords has more customers due to the possibility of providing PPC options on websites other than Google. The PPC advertising model is well known because of its low cost and ease of use compared to the other methods.

How we work as a PPC advertiser?

We take the following steps to provide you with the best Pay per click options:

  • Research of appropriate Keywords for your website (Based on terms people search on Google)
  • Creating your AdWords Groups
  • Creating your AdWords Campaigns
  • Running test AdWords for one week
  • Revising the ads
  • Running your Read ads
  • Weekly Reviews and Monthly Reports

How Do Pay Per Click Ads Work?

When a potential consumer searches for a keyword in the Google search box, for example for “Persian rugs”, the search results display a variety of relevant websites, such as links to articles containing the word “Persian rugs”, or websites dedicated to sell this kind of product. Google also displays AdWords ads, on the right side of the result page, that link to online businesses which sell rugs, or other products and services related to this query. Now, imagine that you own a rug store which carries a large selection of Persian and Oriental rugs. You can sign up for an AdWords account and create advertisements for entry-level rugs in your inventory. For each of your ads, you might select keywords (single words or phrases related to your ad's message) such as “Persian rugs in Montreal”.

What is the biggest advantage on Google AdWords

The biggest advantage of Google AdWords is that the advertisers have to pay only when someone clicks on their ads, no matter how many times that ad has been seen. Moreover; one can choose how much they are willing to pay for per Click of the ad. When an ad is created, Google will notify the user of the estimated price to be at the top of the search for a certain keyword. In fact, this metric estimates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results when the search query matches the exact keyword.

Internet advertising is not only for people using PCs. With the ability to easily access the internet through most cell phones, the users of Smartphones, Blackberries, and iPhones are also considered as the targets of these advertisements. Many companies have made exclusive cellular phone versions of their websites for their cell phone users and more importantly with the ability of doing ads or even shopping options for cell phone users..