Internet advertising is one of the most popular methods of Advertising among medium and large sized companies.
Research about online advertising in marketing has shown that the percentage of people who use the internet is much higher than people who are still using newspapers and yellow pages. That being said, there are still some people, amongst the older generations, who prefer newspapers and old methods of advertising, but the fast excel of technology is making the internet more dominant than the traditional advertising in newspapers. Veronis Suhler Stevenson, One of the largest internet advertising companies in United States, in its annual report released in 2008, predicts that the popularity of internet advertising will increase by 21% by the year 2011.
In the year 2011 companies will spend around $62 million on Internet Advertising, which will be $2 million dollars more than Print Advertising. Google has mentioned that each month, approximately 80% of Internet users in the United States (and hundreds of millions more worldwide) observe the AdWords advertisements on the Internet.
Internet advertising has multiple different kinds among which Pay Per Click, Email Marketing and Search Engine Optimization are the most popular methods of e-Marketing. Up to this date, the published data describe enormous increase in internet advertising.
However, with the variety of Online Marketing options, the need for analysis and monitoring becomes much more significant every day. You can contact us for a free consultation. We can guide you to choose the right analytics tools and instruct you on HOW to use them to achieve the most efficient results.